Paula's Choice Bestsellers

Paula's Choice Bestsellers

Find out why everyone loves exfoliation with 15% OFF

+ Free travel-size moisturiser for orders £40+
+ Free travel-size anti-ageing formula for orders £65+

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  • NEW 7% Ectoin Serum

    One drop. Deep hydration. Barrier repair.

    SHOP NOW
  • -15%
    All skin types
    Breakouts, Blackheads, Enlarged pores, Dull skin

    Fights breakouts & blackheads

    Clears & minimises enlarged pores

    Sheds built-up layers of skin for smooth, even tone

    Our iconic global bestseller, this clinically proven daily exfoliating toner with salicylic acid quickly unclogs pores & controls oil for clear, glowing skin.

    Salicylic Acid/BHA, Green Tea Extract, Methylpropanediol
    15% off
    Travel-size moisturiser
    Travel size
    All skin types
    Breakouts, Anti-Ageing, Dull skin

    Target signs of ageing with a calcium-encapsulated retinoid that helps minimise any irritation

    Derm-level results without a prescription

    Promotes clear skin

    A high potency retinoid treatment that dramatically improves wrinkles & eliminates breakouts – without the irritation.

    0.1% Retinaldehyde (Retinal), 0.16% Oleyl Adapalenate (Adapinoid), Pomegranate Peel Extract
    Travel-size moisturiser
    Travel size
    All skin types
    Breakouts, Blackheads, Enlarged pores

    Leaves skin feeling clean and refreshed

    Soft on skin, hard on breakouts

    Removes excess oil

    Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.

    Glycerine, Panthenol (Vitamin B5), Sodium Laureth Sulfate
    Travel-size moisturiser
    Travel size
    Combination skin, Oily skin
    Breakouts, Anti-Ageing, Brown spots, Sensitive skin

    Mattifies shiny skin

    Protects from sun damage

    Fights signs of ageing

    Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.

    Antioxidants, Resveratrol, Zinc Oxide
    Travel-size moisturiser
    Travel size
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores

    Fights breakouts & blackheads

    Hydrates without clogging pores

    Sheer lotion texture, absorbs quickly

    This oil-free moisturiser hydrates acne-prone skin without clogging pores or making breakouts worse.

    Niacinamide/Vitamin B3, Blueberry, Ceramides
    Travel-size moisturiser
    Travel size
  • Award winner
    All skin types
    Breakouts, Anti-Ageing, Brown spots, Rosacea-prone skin, Dull skin

    Fades brown spots

    Soothes skin and reduces redness

    Fights breakouts

    This unique formula uses potent azelaic acid & other powerhouse ingredients to clarify uneven tone, target stubborn spots and soothe skin – resulting in smoother, more radiant, younger-looking skin.

    Azelaic Acid, Salicylic Acid/BHA, Adenosine
    Travel-size moisturiser
    Travel size
    All skin types
    Breakouts, Anti-Ageing, Blackheads, Brown spots

    Promotes a healthier, younger-looking appearance

    Fights against environmental stressors

    Fluid formula leaves a satin-matte finish

    An ultra-lightweight formula containing a vital selection of antioxidants and broad-spectrum sun protection to fight & prevent signs of ageing.

    Broad-spectrum SPF 50, Soothing plant extract, Multi-antioxidant blend
    Travel-size moisturiser
    Travel size
    All skin types
    Breakouts, Anti-Ageing, Brown spots, Enlarged pores, Fine lines and wrinkles

    High-strength, controlled-release 1% retinol concentration

    Diminishes the appearance of wrinkles & fine lines

    Light, hydrating lotion absorbs quickly & evenly

    An advanced 1% retinol formula with skin-supportive peptides & vitamin C that smooths wrinkles and firms the skin, visibly reducing signs of ageing.

    Retinol (Vitamin A), Peptides, Vitamin C
    Travel-size moisturiser
    Travel size
  • -15%
    All skin types
    Breakouts, Anti-Ageing, Keratosis Pilaris

    Leaves skin softer and smoother

    Removes built-up dead skin cells

    Reduces red bumps

    Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.

    Salicylic Acid/BHA, Antioxidants, Chamomile Flower Extract
    15% off
    Travel-size moisturiser
    Travel size
    All skin types
    Anti-Ageing

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.

    Retinol (Vitamin A), Bakuchiol, Peptides
    Travel-size moisturiser
    Travel size
    Combination skin, Oily skin
    Breakouts, Blackheads, Brown spots, Enlarged pores

    Mattifies shiny skin

    Protects from sun damage

    Suitable for breakout-prone skin

    Water-light fluid minimises the appearance of pores and protects skin from the sun.

    Avobenzone, Green Tea Extract, Vitamin E
    Travel-size moisturiser
    Travel size
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Your all-time favourites

Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.

Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid

Puppy
“My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!”
Clinical 1% Retinol treatment

Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster

Beauty begins with truth

Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.

We're here to help

For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.