The best skin of your life starts here

We've redesigned our online store to offer you an even better experience in your skincare journey. Plus, enjoy a free gift when you spend £30.

Find the right product quickly

We are experts in skincare

"We only use proven ingredients that will truly make your skin look younger, radiant, and wrinkle and acne-free"
- Paula Begoun, founder Paula's Choice

EXPLORE OUR NEW STORE
Spend £30 and get a free 7ml Resist Intensive Wrinkle-Repair Retinol Serum.

Free shipping when you spend £40.
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GET 10% OFF ALL SPF PRODUCTS
Wearing an SPF daily is the #1 skincare rule for maintaining great skin and preventing the signs of premature ageing.
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Skincare that keeps its promises

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PROTECT YOUR FUTURE SKIN WITH AN SPF
Wear an SPF everyday and protect your skin from sun damage.
You'll thank us in 10 years.

SHOP WITH 10% OFF

Find your skin type

Products formulated for your skin type offer the best chance of giving you the results you want. Follow these simple steps to determine which type of skin you have and learn which types of products are right for you.

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Your essential skin care routine

At Paula’s Choice, we recommend an essential skincare routine that consists of three steps, each designed to treat the core needs of any skin type—the minimum your skin needs to keep it healthy and protected day and night.

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