Celebrate a life lived well...

...not crepey skin. However you feel about ageing, we'll help you find the perfect solution for your skin

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Get your skin's bounce back

NEW Clinical Ceramide-Enriched Firming Moisturizer. Reclaim your skin’s bounce with a powerful cocktail of ceramides, vitamin C and retinol to tackle advanced signs of ageing.

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Free Resist Antioxidant Serum Travel Size*

Choose a free antioxidant serum for dry skin or oily skin with orders over £60 (worth £7).

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Which strength of retinol should I use?

Retinol is a gold star anti-ageing ingredient, scientifically proven to benefit skin, but which strength should you use?

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Improve your skin's firmness with our favourites

Paula's Vision

Paula Begoun founded Paula’s Choice based on unwavering respect for customers, truth and efficiency. This is at the heart of every­thing we do. Our skincare does what it promises so that you can feel confident about every product. The search for skincare that really works ends here.

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