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IT'S OUR BIRTHDAY

Celebrate 24 years of truthful skincare with us. Take a closer look at our most iconic products.

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25% OFF ANNIVERSARY SETS

Join in our birthday celebrations and enjoy these limited edition sets for less.

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BEAUTY BEGINS WITH TRUTH

We believe you deserve the best skincare choices, without gimmicks. Our philosophy? Smart, Safe Beauty.

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25% OFF LIMITED EDITION ANNIVERSARY SETS

-25%
Age Smart and Beautifully
Age Smart and Beautifully
25% off
£134.00 £100.50
-25%
Dry Skin Saviours
Dry Skin Saviours
25% off
£134.00 £100.50
-25%
Sun Protection From Head To Toe
Sun Protection From Head To Toe
25% off
£62.00 £46.50
-25%
Body Beautiful
Body Beautiful
25% off
£87.00 £65.25
-25%
The Essentials
The Essentials
25% off
£38.00 £28.50
-25%
Reduce breakouts + Smooth face and body
Reduce breakouts + Smooth face and body
25% off
£57.00 £42.75
-25%
The Best of Paula's Choice
The Best of Paula's Choice
25% off
£66.00 £49.50

NEW THE UNSCRUB

It's finally here! A scrub done right.
+ Zero irritation
+ Super-soft & clean skin
+ Gentle, dissolvable jojoba beads

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JET, SET, GLOW!

Going somewhere this Spring? Whether you're going on a city break or a far flung adventure, learn how to take care of your skin on the plane with our in-flight tips.

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You deserve everything under the sun

Our antioxidant-rich SPF moisturisers hydrate, revive & protect skin.

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WHAT’S BEST FOR MY SKIN?

Get a personalised skincare routine for your skin type and concerns in less than 3 clicks.

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