- Paula's Choice
- Bestsellers
Bestsellers
15% off anti-ageing bestsellers
Choose a free travel size serum suited to your skin type with all orders over £60 (worth up to £8).
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New: Clinical Niacinamide 20% Treatment
This innovative treatment is our first ever to contain niacinamide at a safe, effective 20% concentration. Find out what it could do for your skin.
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Combination skin, Oily skinFast absorbing liquid removes built-up dead skin cells and fights blackheads.
(188)Free travel size serum -
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All Skin TypesA powerful treatment with 1% retinol that firms skin, fades brown spots and smooths wrinkles.
(55)15% offFree travel size serum -
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All Skin TypesGive skin a boost with 15% Vitamin C for dramatically brighter, younger-looking skin.
(32)15% offFree travel size serum -
All Skin TypesConcentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.
(15)Free travel size serum -
All Skin TypesRefreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.
(51)Free travel size serum -
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Combination skin, Oily skinRestore the balance of your skin with this lightly hydrating toner.
(23)Free travel size serum -
Combination skin, Oily skinLiquid exfoliant quickly penetrates deep inside pores, effectively clearing breakouts.
(61)Free travel size serum -
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Normal skin, Dry skinProtects skin from the sun and improves skin tone.
(16)15% offFree travel size serum -
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Combination skin, Oily skinA lightweight hyaluronic serum that reduces brown spots from breakouts and makes pores less visible.
(33)15% offFree travel size serum -
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Combination skin, Oily skinWeightless lotion texture protects skin from the sun and leaves a soft matte finish.
(39)Free travel size serum -
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Normal skin, Dry skinAntioxidant serum with vitamin C works to firm, brighten and improve uneven skin tone.
(40)15% off£35.00 £29.75(40)15% offFree travel size serum -
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Combination skin, Oily skinUltra-light exfoliant improves visible signs of ageing and refines pores for radiant skin.
(30)15% offFree travel size serum -
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All Skin TypesGently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.
(37)15% off£31.00 £26.35(37)15% offFree travel size serum -
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NEW
All Skin TypesA powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.
(1)15% off£53.00 £45.05(1)15% offFree travel size serum -
Combination skin, Oily skinLightly tinted moisturising lotion protects skin from sun and absorbs excess oil.
(75)15% offFree travel size serum -
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Combination skin, Oily skinLightweight, mattifying lotion protects skin from signs of ageing caused by the sun.
(10)Free travel size serum -
NEW
LOOK
All Skin TypesTargets breakouts, brown spots and wrinkles in one go.
(19)Free travel size serum -
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Combination skinLeave-on gel exfoliant gently targets blackheads and enlarged pores.
(43)Free travel size serum -
NEW
All Skin TypesThe Water-Infusing Electrolyte Night Cream is a burst of hydration that works to replenish the water content inside skin. It’s weightless, refreshing texture nourishes and recharges dull looking skin.
(15)Free travel size serum -
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Combination skin, Oily skinThis oil-free night cream moisturises acne-prone skin without clogging pores or making breakouts worse.
(7)£28.00(7)Free travel size serum -
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Normal skin, Dry skinAdvanced anti-ageing moisturiser for dry skin smooths fine lines and wrinkles.
(38)15% off£33.00 £28.05(38)15% offFree travel size serum -
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All Skin TypesAdvanced anti-ageing serum contains retinol to fight multiple signs of ageing.
(37)15% offFree travel size serum -
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Normal skin, Dry skinHydrating exfoliant corrects uneven skin tone and minimises fine lines and wrinkles.
(21)15% offFree travel size serum -
Your all-time favourites
Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.
Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid
Puppy
“My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!”
Clinical 1% Retinol treatment
Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
We're here to helpFor any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.