- Paula's Choice
- Bestsellers
Bestsellers
15% off anti-ageing bestsellers
Enjoy healthy, radiant skin whatever your age with formulas that firm, plump and soften wrinkles.
Choose up to two gifts
Pick a free mini when you spend £60 and an extra product when you spend £75 (worth up to £22).
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Combination skin, Oily skinBreakouts , Blackheads , Enlarged pores , RednessFights breakouts and blackheads
Fast-absorbing liquid formula
Removes built-up dead skin cells
Fast absorbing liquid removes built-up dead skin cells and fights blackheads.
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All skin typesBreakouts , Anti-Ageing , Brown spots , Enlarged poresImproves skin tone and texture
Fades brown spots
Softens fine lines and wrinkles
A powerful treatment with 1% retinol that firms skin, fades brown spots and smooths wrinkles.
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All skin typesAnti-Ageing , Brown spots , Dull skinFades brown spots
Antioxidants soothe skin
Promotes radiant-looking skin
Give skin a boost with 15% Vitamin C for dramatically brighter, younger-looking skin.
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Normal skin, Dry skinAnti-Ageing , Brown spots , Very dry skinProtects from sun damage
Promotes radiant-looking skin
Hydrates dry skin
Protects skin from the sun and improves skin tone.
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Combination skin, Oily skinBreakouts , Anti-Ageing , Blackheads , Brown spotsProtects from sun damage
Suitable for breakout-prone skin
Light lotion, does not feel oily
Weightless lotion texture protects skin from the sun and leaves a soft matte finish.
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All skin typesAnti-Ageing , Brown spotsMinimises discolouration
Fades brown spots
Evens out patchy skin tone
A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.
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Combination skin, Oily skinAnti-Ageing , Blackheads , Enlarged pores , Sensitive skinRemoves built-up dead skin cells
Reduces signs of ageing
Suitable for sensitive skin
Ultra-light exfoliant improves visible signs of ageing and refines pores for radiant skin.
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Combination skin, Oily skinBreakouts , Blackheads , Enlarged poresFights breakouts and blackheads
Hydrates without clogging pores
Sheer lotion texture, absorbs quickly
This oil-free night cream moisturises acne-prone skin without clogging pores or making breakouts worse.
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All skin typesBreakouts , Anti-Ageing , Keratosis PilarisLeaves skin softer and smoother
Removes built-up dead skin cells
Reduces red bumps
Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.
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Combination skin, Oily skinBreakouts , Blackheads , Enlarged poresBalances skin
Restores moisture balance
Fights breakouts and blackheads
Restore the balance of your skin with this lightly hydrating toner.
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All skin typesAnti-Ageing , Brown spots , Enlarged poresVisibly reduces enlarged pores
Smooths skin's surface
Fades brown spots
A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.
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All skin typesAnti-AgeingImproves skin tone and texture
Fades brown spots
Softens fine lines and wrinkles
A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.
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All skin typesAnti-Ageing , Brown spots , Enlarged poresSmooths skin's surface
Visibly reduces enlarged pores
Fades brown spots
Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.
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All skin typesBreakouts , Blackheads , Enlarged poresLeaves skin feeling clean and refreshed
Soft on skin, hard on breakouts
Removes excess oil
Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.
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Normal skin, Dry skinAnti-Ageing , Brown spots , Sensitive skinLeaves skin soft and hydrated
Reduces signs of ageing
Suitable for sensitive skin
Antioxidant serum with vitamin C works to firm, brighten and improve uneven skin tone.
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Combination skin, Oily skinBreakouts , Blackheads , Brown spots , Enlarged poresMattifies shiny skin
Protects from sun damage
Suitable for breakout-prone skin
Water-light fluid minimises the appearance of pores and protects skin from the sun.
£34.00Product out of stock
Clear Moisturiser SPF 30
£34.00This product is sold out at the moment. Fill in your email address below and we'll gladly send you an email as soon as it is back in stock!Travel sizeTravel size -
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Combination skin, Oily skinBreakouts , Anti-Ageing , Brown spotsFights signs of ageing
Suitable for breakout-prone skin
Reduces discolouration from breakouts
Advanced anti-ageing moisturiser for oily skin smooths fine lines and reduces blackheads.
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Dry skinAnti-Ageing , Brown spots , Very dry skinHydrates dry skin
Softens rough skin
Softens fine lines and wrinkles
Ultra-rich hydrating cream with 0.2% retinol that reinforces the skin's barrier and smooths fine lines.
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Normal skin, Dry skinAnti-Ageing , Brown spots , Enlarged poresReduces signs of ageing
Hydrates skin
Smooths skin's surface
Hydrating moisturiser with 0.01% retinol combats signs of ageing & reduces fine lines and wrinkles.
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Combination skin, Oily skinBreakouts , Blackheads , Brown spots , Enlarged poresGives skin a matte finish
Light lotion, does not feel oily
Suitable for breakout-prone skin
Lightweight, mattifying lotion protects skin from signs of ageing caused by the sun.
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All skin typesAnti-Ageing , Brown spots , Rosacea-prone skinSuitable for rosacea-prone skin
Repairs sun damage
Visibly reduces fine lines
A serum formulated with vitamin C and 0.1% retinol to address multiple signs of ageing.
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All skin typesAnti-Ageing , Brown spotsLeaves skin softer and smoother
Softens fine lines and wrinkles
Smooths skin's surface
Ultra-light gel exfoliant fades brown spots and smooths fine lines and wrinkles.
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All skin typesAnti-Ageing , Keratosis Pilaris , Brown spots , Very dry skinLeaves skin softer and smoother
For a natural looking result
Fights signs of ageing
Gently but effectively sheds built-up dead skin cells to reveal smoother, radiant skin.
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Your all-time favourites
Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.
Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid
Puppy
“My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!”
Clinical 1% Retinol treatment
Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
We're here to helpFor any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.