Environmental pollution is detrimental to your skin and can result in dull, rough, discoloured or uneven-looking skin, and it can accelerate the ageing process. Follow these 3 simple steps for stronger, healthier and radiant looking skin.
Your Defense daily routine
Remove dirt, excess sebum and skin-dulling pollutants with Hydrating Gel-to-Cream Cleanser which gently cleanses and softens skin.
STEP 2: Treatment
Reverse the impact of pollution with Antioxidant Pore Purifier. A super-sheer, skin-refining treatment with 0.5% salicylic acid to carry potent antioxidants deep into the pores where they can neutralise pollutants. Vitamin C and other ingredients evens skin tone and gives your skin a radiant glow.
STEP 3: Day moisturiser with SPF
Prepare for the day ahead with Essential Glow Moisturizer SPF 30. This moisturiser is infused with over 12 antioxidants and gentle, mineral-based sunscreens. Hydrate and brighten skin while protecting it from blue light, UV rays and airborne pollutants.
STEP 3: Night moisturiser PM
At night apply Nightly Reconditioning Moisturizer. It delivers 8 antioxidants and other ingredients to repair, hydrate and strengthen skin while you sleep.
Our Defense collection is ideal for all skin types. Every product within the collection is formulated with an exclusive Anti Pollution Factor ™ (APF). This unique blend of natural antioxidants, plant extracts and skin-repairing ingredients help fight and reverse the effects of airborne pollutants and blue light exposure. Our APF ™ brings a halt to the damage that environmental pollution causes. It helps prevent and repair dull rough, discoloured and premature ageing skin to keep your skin looking healthy, radiant and even-toned.
Frequently asked questions
What is APF?
APF stands for Anti-Pollution Factor. This refers to the combination of antioxidants, replenishing, and brightening ingredients that help shield your skin against pollution and help it to repair the visible effects of airborne pollutants.
Which antioxidants can be listed as APF?
All of them! But it’s not just the antioxidants, it’s the synergy of them with other ingredients. It’s a combination with replenishing ingredients that strengthen the skin’s barrier (f.e. ceramides, argan and marula oils ) and brightening ingredients that reverse an uneven skin tone and mottled hyperpigmentation (a little-known side effect of exposure to pollutants).
Do my current Paula’s Choice products include APF?
Your Paula’s Choice products also contain antioxidants that protect against and neutralise the harmful effects of pollutants and all of our SPF moisturisers protect against UV radiation. Our other collections have more targeted formulations for treating specific concerns rather than being solely focused on protection against pollutants. Defense products are the first that contain a specific blend of ingredients chosen to prevent and fight the effects of airborne pollutants and blue light.