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Paula's Choice is proudly partnering up with UEFA Women’s EURO 2025 to champion confidence, on & off the pitch.
+ Free travel-size cleanser for orders £50+ + Free travel-size SPF moisturiser for orders £65+
Set yourself up for a win with skincare that delivers.
Fights breakouts & blackheads
Clears & minimises enlarged pores
Sheds built-up layers of skin for smooth, even tone
Our iconic global bestseller, this clinically proven daily exfoliating toner with salicylic acid quickly unclogs pores & controls oil for clear, glowing skin.
Balances skin
Restores moisture balance
Restore the balance of your skin with this lightly hydrating toner.
Leaves skin feeling clean and refreshed
Soft on skin, hard on breakouts
Removes excess oil
Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.
Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.
Gill “A godsend for my skin. My skin is the clearest it’s ever been!” Skin Perfecting 2% BHA liquid
Puppy “My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!” Clinical 1% Retinol treatment
Dave “Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.” C15 Super Booster
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.