Paula's Choice Bestsellers

Paula's Choice Bestsellers

Anniversary Event | 15% off bestsellers

+ Surprise gift at checkout (while stocks last!)
+ Free travel-size exfoliant when your order hits £65
+ Free travel-size treatment when your order hits £75

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  • NEW & LIMITED EDITION
    The Iconic Trio Kit

    Glow, protect & plump on the go!

    TRY IT NOW
  • -15%
    All skin types
    Breakouts, Blackheads, Enlarged pores, Dull skin

    Fights breakouts and blackheads

    Clears & minimises enlarged pores

    Sheds built-up layers of skin for smooth, even tone

    Our iconic global bestseller, this clinically proven daily exfoliating toner with salicylic acid quickly unclogs pores & controls oil for clear, glowing skin.

    Salicylic Acid/BHA, Green Tea Extract, Methylpropanediol
    15% off
    Surprise gift
    Travel-size product
    Travel-size product
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores

    Balances skin

    Restores moisture balance

    Fights breakouts and blackheads

    Restore the balance of your skin with this lightly hydrating toner.

    Niacinamide/Vitamin B3, Adenosine, Glycerine
    15% off
    Surprise gift
    Travel-size product
    Travel-size product
  • -15%
    All skin types
    Breakouts, Blackheads, Enlarged pores

    Leaves skin feeling clean and refreshed

    Soft on skin, hard on breakouts

    Removes excess oil

    Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.

    Glycerine, Panthenol (Vitamin B5), Sodium Laureth Sulfate
    15% off
    Surprise gift
    Travel-size product
    Travel-size product
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Your all-time favourites

Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.

Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid

Puppy
“My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!”
Clinical 1% Retinol treatment

Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster

Beauty begins with truth

Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.

We're here to help

For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.