15% off iconic bestsellers
Our birthday gift to you
Stay protected this summer with our recycled cotton bucket hat (worth £13) – loved by our community – and yours when you spend £60.
So your holiday is that little bit easier to plan this year, receive two free minis made for travelling (& worth up to £20) when your shopping bag hits £75.
WE KNOW RESEARCH
The beauty industry is dominated by misinformation. That's why we cut through the noise and explain the research. So you're empowered to make educated skincare choices.
Who we areOn your side since '95
Paula Begoun didn't join the beauty industry. She changed it. Paula got fired from her cosmetics counter job for telling customers the truth about what would actually work and what wouldn't. So she decided to formulate her own range based on cited research, rather than what's trending. And we've stayed true to the latest in research for over 28 years.
DISCOVER PAULA'S STORY
Customer Service
Need help with finding the right product for your skin? Our customer care team are skincare and product experts and can guide you to the best skin of your life.