We know skin. The search is over. Our formulas do what they say. Every. Single. Time. Since 1995. Celebrate our anniversary now with exclusive offers.
Our birthday gift to you Stay protected this summer with our recycled cotton bucket hat (worth £13) – loved by our community – and yours when you spend £60. So your holiday is that little bit easier to plan this year, receive two free minis made for travelling (& worth up to £20) when your shopping bag hits £75. Shop Now WE KNOW RESEARCH The beauty industry is dominated by misinformation. That's why we cut through the noise and explain the research. So you're empowered to make educated skincare choices. Who we are On your side since '95 Paula Begoun didn't join the beauty industry. She changed it. Paula got fired from her cosmetics counter job for telling customers the truth about what would actually work and what wouldn't. So she decided to formulate her own range based on cited research, rather than what's trending. And we've stayed true to the latest in research for over 28 years. DISCOVER PAULA'S STORY