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Paula's Choice is proudly partnering up with UEFA Women’s EURO 2025 to champion confidence, on & off the pitch.
+ Free travel-size cleanser for orders £50+ + Free travel-size SPF moisturiser for orders £65+
Set yourself up for a win with skincare that delivers.
3X pro-collagen peptide complex
24-hour hydration
Clinically proven to visibly plump & improve bounce
A lightweight gel-cream packed with 3X pro-collagen peptides & hyaluronic acid technology for 24-hour hydration and instantly plump, bouncy skin.
Target signs of ageing with a calcium-encapsulated retinoid that helps minimise any irritation
Derm-level results without a prescription
Promote clear skin
A high potency retinoid treatment that dramatically improves wrinkles & eliminates breakouts – without the irritation.
5% vitamin C supercharges UV protection, minimises discolouration and prevents future dark spots
Clinically proven to hydrate & brighten skin
UV filter blend SPF 50 defends against sun damage
Protect, brighten & hydrate skin in one multi-active step.
Promotes a healthier, younger-looking appearance
Fights against environmental stressors
Fluid formula leaves a satin-matte finish
An ultra-lightweight formula containing a vital selection of antioxidants and broad-spectrum sun protection to fight & prevent signs of ageing.
Boosts lip volume while supporting healthy collagen levels for fuller, softer lips
Nourishes, hydrates & smooths with a non-sticky, glossy finish
Clinically proven to plump & smooth lips for 24 hours after one application
A clinically proven lip treatment packed with 3X pro-collagen peptides and shea butter to visibly plump, smooth lines and deeply hydrate instantly & over time.
Protects from sun damage
Promotes radiant-looking skin
Hydrates dry skin
Protects skin from the sun and improves skin tone.
High-strength, controlled-release 1% retinol concentration
Diminishes the appearance of wrinkles & fine lines
Light, hydrating lotion absorbs quickly & evenly
An advanced 1% retinol formula with skin-supportive peptides & vitamin C that smooths wrinkles and firms the skin, visibly reducing signs of ageing.
New gentle formula, immediate results
Vitamin C visibly brightens skin
Feather-light, liquid formula absorbs quickly
Our new & improved bestselling 15% vitamin C brightens skin, improves the appearance of fine lines & wrinkles and boosts glow in 15 minutes for immediate results – without irritation.
Multi-layer firming support for younger-looking skin
Clinically proven to visibly smooth lines in 15 minutes
Clinically proven to visibly firm, plump & reduce wrinkles in 4 weeks
A targeted treatment with six pro-collagen peptides that visibly firms and smooths wrinkles in as little as 15 minutes and over time.
Targets sun damage & improves uneven tone and discolouration
Boosts radiance & visibly brightens
Visibly firms & improves elasticity
This clinical-level serum features highly stable 25% vitamin C to visibly improve uneven tone, radiance, elasticity & firmness without irritation.
Visibly reduces enlarged pores
Smooths skin's surface
Fades brown spots
A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.
Mattifies shiny skin
Fights signs of ageing
Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.
Improves skin tone and texture
Softens fine lines and wrinkles
A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.
Suitable for breakout-prone skin
Water-light fluid minimises the appearance of pores and protects skin from the sun.
Helps skin act younger
Reduces signs of ageing
Nourishes very dry skin
A hydrating lotion formulated with 0.1% retinol to firm skin and even out skin tone.
Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.
Strengthens & smooths for an improved skin barrier
Visibly firms & supports elasticity for younger-looking skin
Prevents moisture loss for all-day hydration
Stronger skin begins with barrier repair.
Reduces discolouration from breakouts
Advanced anti-ageing moisturiser for oily skin smooths fine lines and reduces blackheads.
Strengthens skin's natural barrier
Leaves skin soft and hydrated
All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.
Minimises discolouration
Evens out patchy skin tone
A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.
Rich eye cream with 0.01% retinol, visibly reduces fine lines and restores radiance to the eye area.
Softens rough skin
Ultra-rich hydrating cream with 0.2% retinol that reinforces the skin's barrier and smooths fine lines.
A lightweight hyaluronic serum that reduces brown spots from breakouts and makes pores less visible.
Suitable for rosacea-prone skin
Repairs sun damage
Visibly reduces fine lines
A serum formulated with vitamin C and 0.1% retinol to address multiple signs of ageing.
Visibly firms
An advanced, potent anti-ageing serum for total repair in one triple active step. Clinically proven to visibly improve lines, discolouration and firmness within one week with continued results over time.
Antioxidants soothe skin
Prevents moisture loss
Hydrating serum with 0.01% retinol leaves skin radiant and protects against environmental assault.
Restores moisture balance
Doesn't leave skin feeling tight
This hyaluronic acid booster instantly smooths skin and visibly plumps fine lines and wrinkles.
Our most advanced moisturiser with 5 ceramides, vitamin C and 0.1% retinol to tackle signs of ageing.
Evens skin tone and addresses discolouration
Restores barrier for youthful skin
Hydrates skin
An active body serum that tackles patchy tone and rough texture, leaving the skin smooth and soft.
Leaves skin softer and smoother
Concentrated 1% retinol effectively improves the appearance of wrinkles and skin tone.
Brightens skin
Targets the root causes of dark circles & puffiness
Target discolouration, dull-looking skin and loss of firmness with this concentrated vitamin C eye cream.
Light gel, does not feel sticky
This lightweight gel reduces puffy eyes, brightens skin and minimises fine lines.
Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.
Gill “A godsend for my skin. My skin is the clearest it’s ever been!” Skin Perfecting 2% BHA liquid
Puppy “My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!” Clinical 1% Retinol treatment
Dave “Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.” C15 Super Booster
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.