Paula's Choice Bestsellers

Paula's Choice Bestsellers

See your best skin yet with 15% off bestsellers

  • Free travel-size cleanser or toner for orders £40+
  • Free travel-size exfoliant for orders £65+

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  • NEW 7% Ectoin Serum

    One drop. Deep hydration. Barrier repair.

    SHOP NOW
  • -15%
    All skin types
    Anti-Ageing, Very dry skin, Dull skin, Fine lines and wrinkles

    3X pro-collagen peptide complex

    24-hour hydration

    Clinically proven to visibly plump & improve bounce

    A lightweight gel-cream packed with 3X pro-collagen peptides & hyaluronic acid technology for 24-hour hydration and instantly plump, bouncy skin.

    Hexapeptide-5 (Water-Binding Peptide), Oligopeptide-1 (Messenger Peptide), Tridecapeptide-1 (Signal Peptide)
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Breakouts, Anti-Ageing, Dull skin

    Target signs of ageing with a calcium-encapsulated retinoid that helps minimise any irritation

    Derm-level results without a prescription

    Promotes clear skin

    A high potency retinoid treatment that dramatically improves wrinkles & eliminates breakouts – without the irritation.

    0.1% Retinaldehyde (Retinal), 0.16% Oleyl Adapalenate (Adapinoid), Pomegranate Peel Extract
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Dull skin, Fine lines and wrinkles

    4X pro-collagen peptide complex targets the entire eye area

    Metal tip depuffs & cools on contact, designed to gently glide along the eye contour

    Lightweight, fragrance-free gel primes for & plays well with concealer​

    A clinically proven eye treatment powered by 4X pro-collagen peptides to depuff, firm & lift.

    Acetyl Hexapeptide-8, Palmitoyl Tetrapeptide-7 & Tridecapeptide-1, Lysine Polypeptides
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing

    Boosts lip volume while supporting healthy collagen levels for fuller, softer lips

    Nourishes, hydrates & smooths with a non-sticky, glossy finish

    Clinically proven to plump & smooth lips for 24 hours after one application

    A clinically proven lip treatment packed with 3X pro-collagen peptides and shea butter to visibly plump, smooth lines and deeply hydrate instantly & over time.

    Tridecapeptide-1, Palmitoyl Tripeptide-1, Palmitoyl Tripeptide-38
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    Combination skin, Oily skin
    Breakouts, Anti-Ageing, Brown spots, Sensitive skin

    Mattifies shiny skin

    Protects from sun damage

    Fights signs of ageing

    Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.

    Antioxidants, Resveratrol, Zinc Oxide
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All Skin Types
    Anti-Ageing, Dull skin

    Strengthens & smooths for an improved skin barrier

    Visibly firms & supports elasticity for younger-looking skin

    Prevents moisture loss for all-day hydration

    Stronger skin begins with barrier repair.

    Skin-identical ceramides, Tripeptide-5, Watermelon Seed Oil
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Breakouts, Anti-Ageing, Blackheads, Brown spots

    Promotes a healthier, younger-looking appearance

    Fights against environmental stressors

    Fluid formula leaves a satin-matte finish

    An ultra-lightweight formula containing a vital selection of antioxidants and broad-spectrum sun protection to fight & prevent signs of ageing.

    Broad-spectrum SPF 50, Soothing plant extract, Multi-antioxidant blend
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    Normal skin, Dry skin
    Anti-Ageing, Brown spots, Very dry skin

    Protects from sun damage

    Promotes radiant-looking skin

    Hydrates dry skin

    Protects skin from the sun and improves skin tone.

    Avobenzone, Niacinamide/Vitamin B3, Shea Butter
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Breakouts, Anti-Ageing, Brown spots, Enlarged pores, Fine lines and wrinkles

    High-strength, controlled-release 1% retinol concentration

    Diminishes the appearance of wrinkles & fine lines

    Light, hydrating lotion absorbs quickly & evenly

    An advanced 1% retinol formula with skin-supportive peptides & vitamin C that smooths wrinkles and firms the skin, visibly reducing signs of ageing.

    Retinol (Vitamin A), Peptides, Vitamin C
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Dull skin, Fine lines and wrinkles

    New gentle formula, immediate results

    Vitamin C visibly brightens skin

    Feather-light, liquid formula absorbs quickly

    Our new & improved bestselling 15% vitamin C brightens skin, improves the appearance of fine lines & wrinkles and boosts glow in 15 minutes for immediate results – without irritation.

    Vitamin C, Ferulic acid, Ergothioneine
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Sensitive skin, Fine lines and wrinkles

    Multi-layer firming support for younger-looking skin

    Clinically proven to visibly smooth lines in 15 minutes

    Clinically proven to visibly firm, plump & reduce wrinkles in 4 weeks

    A targeted treatment with six pro-collagen peptides that visibly firms and smooths wrinkles in as little as 15 minutes and over time.

    6 Pro-Collagen Peptides, Amino Acids, Hyaluronic Acid
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Brown spots, Dull skin

    Targets sun damage & improves uneven tone and discolouration

    Boosts radiance & visibly brightens

    Visibly firms & improves elasticity

    This clinical-level serum features highly stable 25% vitamin C to visibly improve uneven tone, radiance, elasticity & firmness without irritation.

    Vitamin C, Glutathione, Ergothioneine
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Brown spots, Enlarged pores

    Visibly reduces enlarged pores

    Smooths skin's surface

    Fades brown spots

    A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.

    Niacinamide/Vitamin B3, Vitamin C, Acetyl glucosamine
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.

    Retinol (Vitamin A), Bakuchiol, Peptides
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Brown spots, Enlarged pores

    Mattifies shiny skin

    Protects from sun damage

    Suitable for breakout-prone skin

    Water-light fluid minimises the appearance of pores and protects skin from the sun.

    Avobenzone, Green Tea Extract, Vitamin E
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Brown spots, Enlarged pores

    Smooths skin's surface

    Visibly reduces enlarged pores

    Fades brown spots

    Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.

    Niacinamide/Vitamin B3, Panthenol (Vitamin B5), Acetyl glucosamine
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Brown spots, Dull skin

    Promotes radiant-looking skin

    Strengthens skin's natural barrier

    Leaves skin soft and hydrated

    All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.

    Vitamin C, Hexapeptide-5, Barrier Repair Lipid Blend
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Dull skin, Fine lines and wrinkles, Damaged skin barrier

    Visibly reduces fine lines

    Reverses a compromised skin barrier

    Renews skin below the surface for healthier cell turnover

    A weightless liquid exfoliant that resurfaces texture & tone, gently.

    Mandelic Acid, Lactic Acid, Yarrow Extract
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Brown spots, Dull skin

    Brightens skin

    Visibly reduces fine lines

    Targets the root causes of dark circles & puffiness

    Target discolouration, dull-looking skin and loss of firmness with this concentrated vitamin C eye cream.

    Vitamin C, Peptides, Zerumbone
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Brown spots, Rosacea-prone skin

    Suitable for rosacea-prone skin

    Repairs sun damage

    Visibly reduces fine lines

    A serum formulated with vitamin C and 0.1% retinol to address multiple signs of ageing.

    Oat Extract, Retinol (Vitamin A), Vitamin C
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Brown spots, Dull skin

    Softens fine lines and wrinkles

    Minimises discolouration

    Visibly firms

    An advanced, potent anti-ageing serum for total repair in one triple active step. Clinically proven to visibly improve lines, discolouration and firmness within one week with continued results over time.

    Niacinamide/Vitamin B3, Retinoid (0.3% Retinyl Propionate), Hexylresorcinol (0.4%)
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    Normal skin, Dry skin
    Anti-Ageing, Dull skin

    Shields the skin from damaging UVA & UVB rays

    Prevents premature signs of ageing

    Hydrates and leaves a dewy, healthy glow

    An innovative blend of five UV filters for ultimate shielding against damaging UVA & UVB rays to prevent wrinkles, loss of firmness and discolouration – all with zero white cast.

    UV Filter Blend, Emollients, Antioxidants
    15% off
    Travel-size product
    Travel-size exfoliant
  • -15%
    All skin types
    Anti-Ageing, Brown spots, Dull skin

    5% vitamin C supercharges UV protection, minimises discolouration and prevents future dark spots

    Clinically proven to hydrate & brighten skin

    UV filter blend SPF 50 defends against sun damage

    Protect, brighten & hydrate skin in one multi-active step.

    Vitamin C, Acetyl zingerone , Porphyra Umbilicalis Extract 
    15% off
    Travel-size product
    Travel-size exfoliant
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Your all-time favourites

Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.

Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid

Puppy
“My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!”
Clinical 1% Retinol treatment

Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster

Beauty begins with truth

Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.

We're here to help

For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.