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NEWCellularYouth
Longevity Serum

Meet the serum clinically proven to reverse the look of skin age.*

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What is Longevity

Skin longevity is your skin's ability to stay youthful, resilient, and radiant over time. Longevity skincare focuses on preserving long-term skin health at the cellular level.

Clinically shown to help skin look up to 8 years younger.*

Ready to look younger, longer?

SHOP SERUM

Most clinically studied formulation to date

proven to target 12 visible signs linked to the root causes of ageing

5 years of research, clinically proven results
Energises, lifts, and smooths
Extends skin's youthful state longer

*Based on independent clinical studies and self-assessment consumer panels. Results may vary.

**Based on an independent clinical study of 29 subjects.

Clinically proven to improve the appearance of sagging*

* Based on 8-week clinical & supplier studies. Results may vary.

Clinically proven results for visible transformation*

** Supplier clinical study. Skin appeared up to 8 years younger after 42 days. Results may vary.

Advanced formula for comprehensive skin care*

** Supplier clinical study. Skin appeared up to 8 years younger after 42 days. Results may vary.

FAQs

NAD-supporting ingredients, like those in our CellularYouth Longevity Serum, help promote skin’s natural energy and renewal processes. Retinoids, peptides and vitamin C target different aspects of visible ageing, such as improving surface texture, firmness and brightness. Together, they work synergistically to support healthier-looking, more resilient skin.

Developed after five years of longevity science research, this breakthrough serum is clinically tested to improve multiple visible signs of ageing like radiance, tone and wrinkles – by addressing age-related skin fatigue. What sets it apart is a powerhouse blend of NAD-supporting technology, a next-generation AI-designed peptide, and plant-based goji phyto-exosomes. Together, these advanced ingredients optimise skin function in ways traditional anti-ageing serums can’t. This is the first Paula’s Choice product that empowers you to take control of your skin’s time-related changes, something once thought impossible.

It refers to ingredients that help your skin maintain its natural energy cycle. In simple terms, these ingredients support the process that regenerates NAD⁺ which is a coenzyme essential for skin vitality by activating NAMPT, often called the skin’s “charging station.” This helps keep skin looking energised, healthy and resilient.

This serum is for anyone who wants a powerful treatment to help reverse visible signs of ageing, restore skin’s vitality and slow future changes. It’s not limited to one age group – the formula is designed for every stage of your skin journey. Whether you’re already seeing signs of ageing or simply want to maintain youthful resilience, it delivers what your skin needs now and in the future.

What Our Customers Say

4.9 out of 5 (1,247 reviews)

Anna

Best plumping serum ever

Verified

"I would recommend it if you're looking for something that actually will make a difference to your skin."

Kaveesha

Absolutely loveee

Verified

"After a few weeks, my complexion looks more even and refreshed"

Sami

Obsessed! Staple in my 2026 skincare routine

Verified

"I have been using this for over a week now and I am completely obsessed! Glass skin and preventing fine lines and wrinkles.."

3 Key Ingredients

Age-Disrupting Complex

(Longevity Peptides & Taurine) Helps extend skin’s youthful look and aid natural renewal that slows with age.

Sunflower Sprout Extract

Helps recharge by fuelling natural NAD+ pathways—key to cellular energy.

Goji Phyto-Exosomes

Helps visibly smooth fine lines and improve firmness.

Explore the full story behind Longevity

Uncover the secrets of long-term skin health and discover what helps skin appear up to 8 years younger.*

Learn More

Ready to reverse the look of skin age?

This formula has earned thousands of fans, now it’s your turn to try it.

NEW CellularYouth Longevity Serum

Customer Service

Need help with finding the right product for your skin? Our customer care team are skincare and product experts and can guide you to the best skin of your life.