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We base our product development on scientific research. Efficacy of the ingredients and products are paramount.

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  • All Skin Types

    The Power Berry Serum contains extracts from 13 research proven berries selected for their ability to protect the skin against harmful environmental influences and thus repair and revitalise skin.

    (3)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • NEW
    All Skin Types

    A leave-on or rinse off mask that reduces redness, soothes skin, and provides long-lasting hydration for all skin types, but especially for those struggling with sensitive skin.

    (9)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    All Skin Types

    This set for men helps fight the signs of ageing, breakouts and blackheads.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Normal skin, Dry skin

    This set tackles multiple signs of ageing and sun damage, revealing healthier-looking skin.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • TRAVEL KIT
    Combination skin, Oily skin

    The travel kit tackles multiple signs of ageing and keeps skin breakout-free.

    25% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    This nourishing cleanser gently cleanses and hydrates skin with five natural oils.

    (7)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Normal skin, Dry skin

    This Set soothes red, irritated and sensitive skin.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Normal skin, Dry skin

    8 powerful anti-ageing peptides and omega fatty acids for firmer, stronger, healthy-looking skin.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    All Skin Types

    Fight fine lines and wrinkles, brown spots and dull, dehydrated skin with this advanced anti-ageing power duo.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Dry skin

    This Set calms and hydrates very dry, sensitive and flaky skin.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    All Skin Types

    Vitamin C and retinol are the ultimate anti-ageing ingredients for brighter-looking skin with reduced fine lines and wrinkles.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    All Skin Types

    This power duo hydrates and nourishes dry to very dry skin with the omegas, ceramides and antioxidants your skin craves.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Normal skin, Dry skin

    Packed with 15% vitamin C and plant-based antioxidants, this powerful duo brightens dull skin and repairs environmental damage.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Normal skin, Dry skin

    This powerful exfoliating duo gently removes dead skin cells to reveal brighter, smoother, younger-looking skin.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    On-the-spot relief for dry lips and skin.

    (14)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • Combination skin, Oily skin

    Absorbs oil, reduces blackheads and enlarged pores, and balances oily skin.

    (9)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • TRAVEL KIT
    Combination skin, Oily skin

    This travel kit soothes red, irritated and sensitive skin.

    (1)
    25% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Combination skin, Oily skin

    Combat dull skin and brown spots with this anti-ageing duo for combination and oily, breakout-prone skin.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    A specialised blend of brightening ingredients fade brown spots and even out skin tone.

    (11)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Combination skin, Oily skin

    Hydrate combination-to-oily skin while fighting visible signs of ageing with this powerful duo.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    All Skin Types

    Provides firmer, radiant skin with visibly reduced fine lines and wrinkles.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    Gently cleanses without drying out skin or hair.

    (7)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • NEW
    LOOK
    Dry skin

    Ultra-rich, creamy texture leaves dry skin soft, supple and hydrated for hours.

    (4)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Normal skin, Dry skin

    The ultimate anti-ageing duo for firmer, younger-looking skin on the face and under the eyes.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • TRAVEL KIT
    All Skin Types

    Whether you live in an urban or rural area, your skin needs strong environmental protection.

    25% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Normal skin, Dry skin

    Get softer, smoother skin from head to toe with our AHA exfoliant duo for face and body

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    All Skin Types

    Made with natural ingredients, this set restores, replenishes and soothes skin.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    All Skin Types

    Moisturised skin looks radiant.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    All Skin Types

    Whether you live in an urban or rural area, your skin needs strong environmental protection.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • Normal skin, Dry skin

    A deeply hydrating mask to instantly soften and smooth dry, parched skin.

    (2)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • Beauty researcher turned Paula’s Choice Skincare Founder, Paula Begoun and her team of internationally-recognised experts provide a no-nonsense guide to the world of beauty and skincare in this limited-edition book.

    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • TRAVEL KIT
    Normal skin, Dry skin

    This travel kit tackles multiple signs of ageing and sun damage, revealing healthier-looking skin.

    25% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    All Skin Types

    This nourishing duo treats dry and sun-damaged skin on your body, leaving it softer, smoother and more radiant-looking.

    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    Gentle cloths effortlessly remove makeup and soothe skin.

    (6)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    Keeps lips soft, glossy and young.

    (1)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • TRAVEL KIT
    Combination skin, Oily skin

    The travel kit works to unclog pores, prevent breakouts and fight blackheads and redness.

    25% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • TRAVEL KIT
    Combination skin, Oily skin

    The travel kit works to unclog pores, prevent breakouts and fight blackheads and redness.

    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Combination skin, Oily skin

    This set works to unclog pores, prevent breakouts and fight blackheads and redness.

    (1)
    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • -15%
    Combination skin, Oily skin

    This set works to unclog pores, prevent breakouts and fight blackheads and redness.

    (1)
    15% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • Dry skin

    The Sample Set calms and hydrates very dry, sensitive and flaky skin.

    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • TRAVEL KIT
    Combination skin, Oily skin

    The travel kit works to unclog pores, prevent breakouts and fight blackheads and redness.

    25% set discount
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    Whether you live in an urban or rural area, your skin needs strong environmental protection.

    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    Non-greasy moisturiser visibly softens dry, rough skin for smoother more even-toned skin.

    (2)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    Lightweight liquid quickly calms redness and reduces red bumps. Perfect post-shave.

    (1)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    Shine free formula protects skin from signs of ageing caused by the sun.

    (6)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    Gentle, soap-free formula cleanses skin without leaving it feeling tight or dry.

    (1)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch
  • All Skin Types

    Soothing shaving cream prevents redness and bumpy skin after shaving and smooths skin.

    (2)
    Free travel size Defense Moisturiser
    Free travel size Radiance Renewal Mask
    Free clutch