Paula's Choice fans on our bestsellers

For 24 years we have been empowering our customers by providing the knowledge to help you make the best product choices for your skin. This means helping you to understand your skin type and find the products suitable for your skin. We don't promise miracles, but we do deliver results with products formulated with active ingredients backed by scientific research. Read on to discover why our customers look to Paula's Choice for beautiful, radiant skin.

Jamilla
Purmerend, The Netherlands
Fan since 2018
On our: Skin Perfecting 2% BHA Liquid Exfoliant

"My skin used to be very prone to acne. I had tried everything, but nothing seemed to help. With the 2% BHA Liquid I noticed a difference within two weeks. My skin became more calm and I noticed fewer blemishes. After about four weeks my acne started to fade, which made me super happy. This is my first product from Paula's Choice but I'm going to keep using it. In such a short period of time this is a miracle worker for acne!"

£26.00
£22.10

Jasmine
Beckenham, United Kingdom
Fan since 2015
On our: Resist Anti-Aging Skin Restoring Moisturizer SPF 50

"It's the first SPF I've found that doesn't irritate my sensitive skin, doesn't leave a white cast and is perfect for my skin type. Most SPF's are greasy but this is perfect."

£33.00
£28.05

Nina
Bonn, Germany
Fan since 2016
On our: Clinical 1% Retinol Treatment

"My favourite product is the Clinical 1% Retinol Treatment, because it really achieved visible results for my skin. It fades fine lines, helps my skin look more radiant and simply delivers as promised."

£53.00
£45.05

Dave
United Kingdom
Fan since 2018
On our: C15 Super Booster

"Love, love this product! I use it every morning, two or three drops in my serum before following with moisturiser and then SPF. After two weeks my skin is more even toned, scars appear faded and even sun spots have faded. Love it!"

£45.00
£38.25

Olesia
Dortmund, Germany
Fan since 2018
On our: Clear Extra Strength 2% BHA Exfoliant

"I have several products by Paula’s Choice that I adore. Most of all, I like this Clear Extra Strength 2% BHA Exfoliant that I apply once a day before going to college. I have eczema, so I’m always cautious with products that I use on my face. This liquid not only helped me to get rid of the redness and dryness of my skin, but also gave it that baby glow! The key to the best results is applying it daily."

£26.00
£22.10

Sina
Hamburg, Germany
Fan since 2018
On our: 10% Niacinamide Booster

"The Niacinamide Booster is an all -rounder that shouldn’t be missing in any skincare routine. It brightens brown spots, is anti-inflammatory and hydrating. It quickly fades fresh spots after pimples and my skin looks more even. I love it!"

£40.00
£34.00

Britney
Germany
Fan since 2017
On our: Resist Anti-Aging Moisturizer SPF 50

"This is the best moisturiser for my ageing, acne-prone skin with rosacea. Not greasy at all and is a great base for make-up. It doesn't give me break-outs and it doesn't irritate my skin, which is really common for me."

£33.00
£28.05

Charlotte
The Netherlands
Fan since 2019
On our: Resist Anti-Aging Moisturizer SPF 30

"Finally a product with SPF in it that doesn't leave my skin shiny. I like the subtle color it gives because it makes me use less foundation! I take this with me everywhere I go."

£33.00
£28.05

Daniela
London, UK
Fan since 2019
On our: Clinical Ceramide-Enriched Firming Eye Cream

"I have to confess, this is the best eye cream that I've tried so far! I did use a retinol eye cream before, but didn't notice a major difference! As soon as I started using this eye cream, my under eye area started to look smoother and the small, fine lines are almost gone! A huge difference I've noticed when applying concealer, is that my under eye area no longer looks dry and dehydrated."

£43.00
£36.55

Esmée
Belgium
Fan since 2018
On our: Clear Moisturizer SPF 30

"The Clear Moisturiser with SPF has everything I've been searching for in a moisturiser. It hydrates my skin like it should. Because it's a fluid, it's so easy to apply. Thanks to the SPF 30 in it, I don't need to apply an other sunscreen. I'm so happy that I've found this hydrating moisturiser that doesn't upset my sensitive skin. My skin finally feels soft, healthy and refreshed."

£33.00
£28.05

Allen
Glasgow, UK
Fan since 2018
On our: Resist Anti-Aging 2% BHA Exfoliant

"I started using this last year and it’s been my holy grail exfoliant ever since! I truly appreciate how gentle it is - it eliminates congestion and improves texture without ever irritating my sensitive skin. I also appreciate that it’s formulated with an antioxidant and peptide blend to help defend against environmental stressors. Definitely a product I’ll never be without."

£28.00
£23.80

Ilona
The Netherlands
Fan since 2004
On our: Skin Perfecting 2% BHA Gel Exfoliant

"I started with the Skin Perfecting 2% BHA Gel exfoliant when I was pregnant with my first child. Almost 15 years ago! My skin was all over the place and this product helped bring it back into balance. My skin is silky smooth, I can't live without it anymore!"

£26.00
£22.10

Eefje
The Netherlands
Fan since 2018
On our: Resist Anti-Aging Retinol Serum

"What a beautiful product! My skin is quite complicated as it tends to have a lot of redness, is rather sensitive and also acne-prone with scars. Since using this serum every night, my skin looks much better, is more calm and even."

£39.00
£33.15

Marie
United Kingdom
Fan since 2017
On our: Resist Anti-Aging Barrier Repair Moisturizer

"This is a firm favourite in my routine. I use it at night after a serum and my skin is so soft and smooth in the morning. I've recommended it to many of my friends!"

£32.00
£27.20

Tina
The Netherlands
Fan since 2016
On our: Resist Anti-Aging Ultra-Light Antioxidant Serum

"I use this serum underneath my SPF moisturiser and never want to be without it. Right from the start my skin looked prettier and more even. At night I use this serum with vitamin C."

£35.00
£29.75

Lisa
The Netherlands
Fan since 2019
On our: Resist Anti-Aging Eye Cream

"This cream is amazing! After 2 weeks of using, my lines became less visable and now, they're now as good as gone! It's a nice, rich cream that applies well. I use it around my eyes, between my eyebrows and on my upperlip. This cream is never leaving my routine!"

£32.00
£27.20