Paula Begoun, founder of Paula's Choice

ALWAYS USE AN SPF, RAIN OR SHINE

Because UV rays affect your skin 365 days a year, whatever the weather. That's why it's important to always protect your skin during the day with an SPF 30 minimum.

SHOP ALL DAY MOISTURISERS WITH SPF

Who is Paula Begoun?

Paula Begoun is the founder of Paula's Choice and a research journalist with more than 35 years of experience.

THE BEGINNER'S GUIDE TO SPF

Don't currently use an SPF? Discover why it's our number 1 rule in every skincare routine with our guide.

Find out what SPF means, how much you really need and why you can't go without.
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Our bestselling SPF moisturisers

Skin Balancing Day Moisturiser SPF 30
Suitable for breakout-prone skin

  • Protects against sun damage
  • Weightless hydration
  • Non greasy, matte finish
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5 stars

Perfect - Joanna

"This is my holy grail SPF for face! Not shiny and not too matte. It just looks like my skin but better with pores and lines diminished. And my skin feels beautifully soft to the touch as soon as I put it on and throughout the day. I can't say enough good things about this product! "

Calm Hydrating Day Moisturiser SPF 30
For extra-sensitve skin

  • Smooth matte finish
  • Protects against sun damage
  • Helps prevent signs of ageing
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5 stars

Best SPF you will ever find! - Anamaria

"This stuff is amazing! I used it when I had oily skin, as well as now when my skin is drier. It doesn't leave a whitecast and it's not sticky at all. It absorbs beautifully into the skin and it gives a really nice glow. I absolutely love it and I'll keep repurchasing it!"

Resist Anti-Aging Day Moisturiser SPF 30
For combination to oily skin

  • Lightly tinted
  • Mattifies shiny skin
  • Protects against sun damage
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5 stars

Best SPF I've every used - Kasia

"I would highly recommend this to anyone with oily skin – it’s the only physical sunscreen I’ve found that doesn’t make my skin appear greasy, and doesn’t cause breakouts. In fact, it seems to keep the oil at bay throughout the day."