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Essential Face Care routine

How To Find The Most Effective Skincare Routine


Knowing what products work together, how they benefit your skin, and the order in which to use them is incredibly important when selecting the most effective skincare routine for you. Use our simple guide to select an Essential Skincare Routine based on what works best for you and your specific skin concerns, step by step.

Essential Skincare Routine | What Your Skin Needs And Why

At Paula’s Choice, we recommend an essential skincare routine that consists of three steps, each designed to treat the core needs of any skin type—the minimum your skin needs to keep it healthy and protected day and night.

Step 1: Cleanser

Step 1: Cleanser
Use a cleanser morning and evening to remove debris, oil and makeup. When your face is clean it allows the other products you use to work even better.

Step 2: Exfoliant (AHA or BHA)

Step 2: Exfoliant (AHA or BHA)
Exfoliants remove excess skin cell buildup that causes skin to look less radiant and even. They are effective for treating sun damage, wrinkles, blackheads, clogged pores and breakouts. When used as the second step in your routine, an exfoliant will leave your skin smooth, soft, and younger-looking. Paula’s Choice exfoliants are ‘leave-on’ exfoliants so you don’t have to wash them off. Start by applying it once per day a couple of times per week to see how your skin reacts and then gradually increase frequency over time. During the day, be sure follow application with a moisturiser with SPF. AHAs exfoliate the surface of skin; BHA exfoliates the surface of skin and inside the pores. AHAs are most effective for dry, sun damaged skin. BHA is best for breakouts and blackheads and suitable for redness and sensitivity.

Step 3 AM: Moisturiser with SPF

Step 3 AM: Moisturiser with SPF
This critical morning step keeps your skin shielded from sun damage which is the No. 1 cause of wrinkles, brown spots, and other signs of aging. Use it as the last step of your morning skincare routine.

Step 3 PM: Moisturiser (without SPF)

Step 3 PM: Moisturiser (without SPF)
Moisturisers (cream, lotion, gel, or liquid texture) loaded with antioxidants and skin-reparing ingredients improve your skin's healthy functioning and keep it feeling smooth, soft and looking younger. You can (and should) use them around the eye area. Use as the last step in your evening skincare routine.


The routine above is just a guideline. Experimentation is key to finding what works best for your skin type and concerns. Keep a close eye on how your skin reacts so you can adjust the quantity, method and frequency of application to best suit your skin. For additional advice about your skincare routine, contact our customer care team



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