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Super Plush 10-Hour Lipcolor ($16.50) is American Beauty’s version of Estee Lauder’s Double Wear Stay-in-Place Lip Duo and M.A.C.’s Pro Longwear Lipcolour. All of these include a lip color “paint” and glossy top coat packaged in a dual-sided slim component. You apply the lip color, allow one minute for it to dry, then apply the glossy top coat, which ensures comfortable wear. As with the Lauder and M.A.C. versions, the lip color applies smoothly (many of the shades go on opaque and most have some degree of shimmer) and feels drier as it sets. The silicone-based top coat adds a beautiful sheen without feeling slick, sticky, or greasy and the duo wears beautifully. Mine stayed on through coffee, lunch, and a late afternoon snack. As expected, the eventual color fading began at the inner portion of the lips and moved outward. The only drawback to American Beauty’s option is that you may find yourself applying the top coat more often than others due to its thinner texture.