WELCOME TO PAULA'S CHOICE EUROPE!

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Strengths: A good selection of well-priced, effective AHA products utilizing glycolic acid; also excels with skin-lightening and retinol products; a small but workable selection of cleansers; Alpha Hydrox is one of the only companies selling AHA products that is forthcoming about AHA percentage and pH level (both critical to ensuring you’re getting an effective exfoliant).

Weaknesses: Problematic sunscreens and a couple of moisturizers with oxygenating ingredients; reliance on jar packaging for some products with antioxidants.