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Illicit Lash Maximum Impact Mascara

Skin Type:
Skin Concern:
Price: £12.50
Size: ILLASH

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Availability: In stock

  • Specially designed rubber brush ensures you’ll reach each lash
  • Creates long, beautifully separated lashes with a soft curl
  • Leaves your lashes soft and conditioned, never dry or brittle
  • Dramatically defines the base of your lashes
  • Will not smudge, flake off, or clump
  • Comes off easily with Paula’s Choice Gentle Touch Makeup Remover.
  • 100% fragrance-free

prices are including VAT
£12.50

Illicit Lash Maximum Impact Mascara – Paula’s Choice

Fabulous daytime mascara
Review by MardyMaid
Product Rating
Having been a long term user of clinique's high impact mascara I wasn't looking for anything else but got this as a free offer from Paulas choice and I'm a convert. Really easy clump free application for a defined but not OTT effect, a single coat is perfect for a low key daytime look, very comfortable and it wears well so generally no need to worry about it through the day. A second coat does give more impact pretty easily if thats what you want but I generally don't. (Posted on 10/10/2012)

How should this product be used?

Stroke successive coats of mascara on the upper and, if desired, lower lashes. Over-applying mascara to the lower lashes can result in a spidery look and will lead to flaking later in the day. For the most dramatic lash look, place the wand as close to the base (roots) of the upper lashes as possible. Hold the wand there, and carefully wiggle it back and forth to deposit extra mascara prior to brushing the wand through your lashes. For maximum impact, proceed with at least two full coats. Don’t let the mascara dry between coats!

Mascara is typically the last step in makeup application because you do not want any of your powder-based products to cling to wet lashes.

If you opt to use an eyelash curler, use it BEFORE applying mascara (or you will absolutely end up with broken, strangely bent lashes). Squeeze gently with even pressure, hold for a few seconds and release slowly as you move from the base of the lashes to the tip.

Additional info

What makes this product unique?

Get ready for sexy, flutter-worthy lashes! Illicit Lash Maximum Impact Mascara instantly defines, separates, and lengthens your lashes. Its specially designed rubber brush easily reaches every lash for perfect coverage, while dramatically emphasizing the base of your lashes. The lightweight formula contains plant-based conditioning agents that keep lashes soft with a subtle, fringed curl.

This mascara is 100% fragrance-free, and won't smudge, flake, or clump.

Who is this product for?

Illicit Lash Maximum Impact Mascara is for anyone looking for long-wearing mascara that beautifully defines and dramatically lengthens lashes to create a natural, soft curl.

Aqua, Acrylates Copolymer (film-forming agent), Stearic Acid (thickening agent), Talc (bulking agent), Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax (thickeners), Hydrogenated Olive Oil (non-fragrant conditioning plant oil), Glycerin (slip agent), PVP (film-forming agent), Triethanolamine (emulsifier), Beeswax (natural wax thickener) Mineral Oil (conditioning agent), Olea Europaea (Olive) Fruit Oil (non-fragrant conditioning plant oil), Glyceryl Dibehenate (emollient), Synthetic Beeswax, Cetearyl Octanoate (thickeners), Propylene Glycol (wetting agent), Panthenol (conditioning agent), PEG-100 Stearate (thickener), Cyclopentasiloxane, Cyclohexasiloxane (silicone conditioning agents), Tribehenin (conditioning agent), Olea Europaea (Olive) Fruit Unsaponifiables (plant-based conditioning agent), Glyceryl Behenate (emollient), Synthetic Wax, Paraffin (wax-based thickeners), Polyquaternium-10 (film-forming agent), DMDM Hydantoin, Methylparaben, Propylparaben, Phenoxyethanol (preservatives), Hydroxyethylcellulose (plant-based thickener), PEG-8 (thickener), Tocopherol (vitamin E/antioxidant), Ascorbyl Palmitate, Ascorbic Acid (vitamin C/antioxidants), Citric Acid (pH adjuster), Dimethicone (silicone conditioning agent). May Contain: Iron Oxides (natural coloring agent).

How is Illicit Lash Maximum Impact Mascara different from Great Big Lashes Mascara?

Illicit Lash Maximum Impact Mascara is designed to lengthen lashes while adding dramatic color, an uplifted curl, and fine separation. It goes on a bit wetter and does not supply as much thickness as Great Big Lashes. Illicit Lash Maximum Impact Mascara is best for those who want a lengthening mascara that perfectly defines every last lash.

Is Illicit Lash Maximum Impact Mascara waterproof?

No; however, like most regular mascaras, Illicit Lash Maximum Impact Mascara is water-resistant. That means a minor splash or getting caught in a light rain won’t cause the mascara to break down. Getting drenched or going swimming will have that effect, so for those occasions, waterproof mascara is preferred. Paula recommends several waterproof mascaras in her books and on Beautypedia.com.

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