THE BEST SKIN OF YOUR LIFE STARTS HERE
Paula's Choice began with a commitment to customer advocacy and education and this remains a core element of our philosophy and product development. We understand the need for skincare that keeps its promises, creating state of the art formulations based on reliable, published skincare research with proven ingredients. All products are fragrance-free, cruelty-free and environmentally friendly, and perform beautifully without false promises.
What makes us different?
- Proven Ingredients: Our products are formulated with ingredients backed by scientific research that proves they have superior benefit for skin. We never use ingredients that are known skin irritants.
- Expert Advice: We are dedicated to busting beauty myths and helping solve your skincare frustrations with research-supported expert advice, providing you with the facts you need to take the best care of your skin.
- Customer Service: Our experienced beauty experts are available to provide personalised skincare advice, so you know you’ve chosen the right products for your skin type and concern.
We use a beneficial mix of antioxidants, skin-repairing ingredients and cell-communicating ingredients. Our products offer targeted solutions for specific skincare concerns whether its chronic dry skin or acne-prone skin.
To protect our ingredients against air, light and bacteria, we use opaque containers, airtight pumps and other smart packaging..
That means no added fragrance, colourants or ingredients that can harm the health and function of your skin.
NEVER TESTED ON ANIMALS
Animal testing is not okay with us. We're certified by the Leaping Bunny Program, which means not only have we eliminated animal testing from our company, but also from our ingredient suppliers.
100% CUSTOMER SATISFACTION
We advise testing a sample of a product before purchasing the full size to see how your skin responds. We also offer personalised skincare advice to help you find the best products for your skin. But if you aren’t satisfied with a product, you can return it within 30 days of purchase.
MADE IN THE U.S.
Our products are sold globally, but all of our skincare is manufactured in the U.S. where our brand began life.